ECB: Sky Sports Gets The Extension of Broadcasting English Cricket
ECB: Cricket Board of England and Sky Sports extends the broadcasting rights deal of England cricket. They extend their partnership for a further four years which will end in 2028. Sky Sports’ new deal with ECB will activate from 2025. This time Sky Sports has a new commitment from the Cricket board. And it says there will be 90 hours of extra cricket. Seeking for the official betting sites in India? Learn how to find the right one for you and explore your sports betting options.
Simply, ECB has committed that there be more cricket each year. In the next cycle, The Hundred league will be playing a major factor as ECB is planning to make it more lucrative. In the last cycle, this competition has also played a major role and it will be continuing for at least five more seasons. The commitment also includes more cricket matches in Vitality Blast. As for now, the board has said that there will be of hike of 50 percent in T20 Blast matches.
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In this deal, there will be one game per round which Sky Sports will telecast on their YouTube channel for free. But this free-to-air thing is yet to finalize. And it says that the board will confirm these at a later date. Their agreement with BBC has also increased to 2024. And in this extension period, at least two women’s T20 international matches will be broadcast on terrestrial TV. There will be also an increase in women’s Hundred matches. From the current deal, there will be an increase of two.
ECB: Officials on This New Deal
“Sky have been fantastic partners for cricket for over 30 years. Their broadcast coverage is rightly lauded as the best in the world, but more significantly than that we have a shared commitment to growing the sport and investing in more opportunities, not only for people to watch and follow cricket in all its forms, but also to pick up a bat and ball.”Clare Connor, the ECB’s interim chief executive
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He continues and added that ECB is thankful to Sky Sports and another support partner. The board has recorded that 14 million people are playing, attending, or following cricket in 2021. In 2022, 10,000 children had an opportunity to have a taste of cricket through Sky Dynamos Intros. And in the future, many more children will enjoy the benefits of new facilities and opportunities to play.
Clare Connor mentioned that this is happening only because of the investment of Sky Sports. Both the board and broadcasters have focused both on first-class cricket, men’s game, and as well as women’s game. Their main vision is to spread cricket sports to more people in the future. Stephen van Rooyen, Sky Sports’ EVP, and CEO of UK mentioned that it was an exciting cycle to work with ECB.
And they are looking forward to the upcoming years. They will push the boundaries in their BAFTA-winning coverage. And by the year 2025, they are hoping that they will be attracting more viewers for the live actions. He also said that Sky Sports’ investment of 30 years has worked very well as they are hoping that it will continue for more years.
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