IPL 2022 Live: Will Dip in Viewership Affect IPL Media Rights Sale? IPL Chairman Responds
IPL 2022 Live: In late March, the Indian Premier League (IPL) invited bidders for its media rights for seasons 2023 to 2027, looking for a bonanza. The BCCI has established a reserve price of Rs 32,980 crore for the cycle. Which is more than double the amount paid for the current cycle by the present right holder (Rs 16,347.5 crore). However, several reports suggest that the first three weeks of the present IPL 2022 have experienced a significant drop in ratings. It ranged from 30-34 percent. For today’s IPL match prediction and upcoming match updates, read here.
However, compared to the third week, there was an improvement in the fourth week. In light of the viewership numbers for the first few weeks of the IPL, Sony Pictures Networks India (SPN) expressed worries about the BCCI’s reserve pricing. IPL chairman Brijesh Patel, on the other hand, seems unconcerned.
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Patel was quoted as saying by Hindustan Times
“There is a slight dip in viewership, but the numbers are not alarming. I don’t see them having any impact on the media rights sale. Things have opened up and people are traveling compared to what we faced in the past two years. We also believe a lot of people are now watching the games at restaurants, pubs, and clubs. What we see is one connection and hundreds of people watching.”
People may be watching the games in restaurants and pubs, according to Patel. He blamed the reduction in viewing on the relaxation of the Covid-19 restrictions across the country.
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SPN CEO NP Singh Talks About Need for a Reality Check
NP Singh, CEO of SPN, has asked for a reality check based on the ratings on Tuesday. SPN, incidentally, was the first to make a huge bet on the IPL, bidding over Rs 8,000 crore for ten years, when there were no takers. They offered over Rs 11,000 crore for the TV rights alone when the rights were due for renewal in 2017 but did not bid for digital or combination rights.
It was eventually defeated by Star India.
Singh told Economic Times
“It’s a very aggressive reserve price, there has to be a reality check as TV viewership of IPL has dropped by over 34%, and at a time when the rights are coming up for renewal.”
Viacom18/TV18, Amazon, FanCode/Dream11, Disney Star, ZEE Entertainment Enterprise, and SPN are among the bidders for the IPL media rights. Purchases of the ITT will be available until May 10, 2022. The Narendra Modi stadium in Ahmedabad has been announced as the venue for the IPL final on May 29.
The Qualifier 1 and Eliminator 1 will be held in Kolkata on May 24 and 25, following the conclusion of the league matches in Maharashtra. On May 27, Qualifier 2 will be held in Ahmedabad. The playoff matches are likely to be played in capacity when state governments provide their approval.
From May 23 to May 28, the Women’s T20 Challenge will be held in Pune.
Get the top ten IPL cricket betting sites for the 2022 season here on our site.