IPL: Mukesh Ambani, Jeff Bezos Battle Over Cricket
IPL: Mukesh Ambani and Jeff Bezos’ war for control of a bankrupt Future Group is far from done. And two of the world’s wealthiest men are already preparing for the next round, this time on the cricket pitch. Mukesh Ambani, the petrochemicals and telecommunications magnate, will compete with Amazon.com Inc. for broadcast and streaming rights to the Indian Premier League. This is through his company Reliance Industries Ltd. Want to bet on cricket on the move? Discover India’s best-betting sites here on our site.
Both Amazon CEO Jeff Bezos and Mukesh Ambani, India’s richest man, want to control the country’s vast and still largely unregulated retail sector. In India, the IPL is both a business and a craze. Last year’s season had a total viewership of 242 billion minutes.
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Star Sports’ Position
Under Rupert Murdoch’s leadership, Star Sports, the previous winner of the five-year deal for television and digital rights, paid $2.55 billion in 2017. When Facebook Inc. entered the fray, offering $600 million to Livestream the matches. The Australian-born media magnate had a wake-up call about how swiftly the media landscape was changing.
He sold the assets of 21st Century Fox Inc. to Walt Disney & Co. Start Sports, which is now controlled by Disney. They recently sold 10-second TV advertisements for more than 1.7 million rupees ($22,000) each.
The cricket league is proof of emerging-market consumers’ growing clout. If it can land the streaming arrangement. Amazon’s Prime Video will have an advantage against Netflix Inc. and Disney in India.
Mukesh Ambani and Jeff Bezos’s Aspirations
Ambani recognizes the significance of all this. As he aspires to build his own consumer empire on the three pillars of carriage, content, and commerce. Reliance Jio is the country’s largest telco, with over 400 million customers. Here you will find more live cricket predictions and analysis on the upcoming cricket matches that are being played around the globe.
As his subscribers use up their data plans to watch cricket. Ambani can make use of their passion for the game to not only generate advertising money but also sell them more items. If their eyes are drawn to his media properties rather than those of his competitors. On June 12th, the billionaires’ companies are projected to be the top two bidders in the Indian Premier League (IPL) auction. Which is expected to draw a large number of bidders for separate five-year telecasting and internet streaming rights in various geographies.
The tycoons are designing aggressive game plans to ensure victory, according to sources familiar with the situation. Other formidable challengers include Walt Disney Co., which controlled the rights until this year’s just-ended season, and Sony Group.
There’s a lot more on the line for the two first-timers. Then simply becoming the most dominant media player in a country of 1.4 billion people. Reliance Industries Ltd., owned by Mukesh Ambani, and Amazon.com Inc., owned by Jeff Bezos, are betting that the game will help them achieve their ultimate goal, dominating an increasingly online Indian consumer market.Are you looking for the best legal betting apps on the go? If yes, read more here.