IPL: Viacom18 made a significant announcement before its first-ever IPL telecast season. The media behemoths have chosen MS Dhoni to serve as their brand ambassador. The Viacom18 projects on JioCinema, Sports18, and his social media platforms will all showcase the CSK captain.

While he’s affectionately referred to as “Thala” and will appear in JioCinema’s forthcoming Tata IPL campaign. MS Dhoni is India’s four-time IPL champion and the most renowned cricket captain. Has been named the brand ambassador for Viacom18. Dhoni will further the network’s goal of putting live sports viewing exclusively online.

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“I truly believe that watching sports is best enjoyed when you can catch your favorite activity on the go or from the comfort of your own home but with interactivity, choice, and personalization, something that only a digital platform can offer. JioCinema is taking the proposition to a new level by engaging with fans in ways one could never think of. I can’t wait to be part of this paradigm shift and what is the future of sports viewing.”

Said MS Dhoni

“Dhoni Has Set Unparalleled Benchmarks”: Anil Jayaraj

IPL: Viacom18 Signs MS Dhoni As Brand Ambassador
IPL: Viacom18 Signs MS Dhoni As Brand Ambassador

“MS Dhoni’s leadership and game-changing abilities are well-documented, but his humble and grounded personality resonates with the digital natives, who value authenticity and transparency. The peaks MS Dhoni continues to scale come through his innate ability to adapt and innovate, which makes him a perfect fit for Viacom18’s ground-breaking digital-first offering.”

Said Viacom18 – Sports CEO Anil Jayaraj

In the Narendra Modi Stadium in Ahmedabad, the Tata Indian Premier League’s 2023 campaign begins on March 31. With the defending champion Gujarat Titans taking on the MS Dhoni-led Chennai Super Kings. This season, JioCinema will be offering free live streaming of every game. Through the 2023 Tata IPL, JioCinema will also provide a 4K feed, multi-language and multi-cam presentation. Interactivity through a statistic pack, and a Play Along function for over 700 million internet users.

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MS Dhoni In IPL 2023

He might not play in the IPL again after this season, so he wants to go out on top. He didn’t seem at his best in the previous three editions of the major competition. But this year, his fans are counting on him to put on a strong showing with his batting. And as captain helped Super Kings win the championship the final time. The Women’s Premier League matches are being live-streamed on JioCinema, which is accessible to Jio, Airtel, Vi, and BSNL members in five different languages. Including English, Hindi, Tamil, Telugu, and Kannada.

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