MS Dhoni: The self-regulatory authority for the advertising sector, the Advertising Standards Council of India (ASCI), has deemed several celebrities, including cricketer MS Dhoni and YouTuber Bhuvan Bam, to have broken advertising norms. Celebrities have increasingly been the target of complaints, ASCI reports. Since many have failed to show documentation of their due diligence. In FY23, there were 503 complaints against celebrities, up dramatically from 55 the year before, or an increase of 803%.

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According to a report in The Free Press Journal, the ASCI report stated that “despite the Consumer Protection Act now legally requiring celebrities to do their due diligence when they appear in ads. In 97 percent of cases processed by ASCI featuring celebrities, they failed to provide any evidence of due diligence.” According to the organization, with ten points of non-compliance. Cricketer MS Dhoni tops the list of famous people who haven’t done their due diligence. Bhuvan Bam, the comedian, and actor on YouTube, came in second with seven counts of non-compliance against him.

MS Dhoni’s Violations According to ASCI

According to the ASCI research, the top violative industries in terms of sectors included gaming, traditional education, healthcare, and personal care. Which accounted for more than half of the problematic content. It should be noted that Dhoni had already got himself in trouble over an advertisement in 2013. A lawsuit was filed against the former captain of India for offending Hindus’ religious feelings by posing as Lord Vishnu in a business magazine.

Dhoni was pictured with various goods in his hands, including a sneaker from companies he had previously promoted. The Supreme Court, however, threw out the case in 2016. In the meantime, MS Dhoni is performing at his peak during the current IPL 2023. As he has 98 runs from 13 matches and a fantastic strike rate of 196.

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MS Dhoni In IPL 2023

Chennai Super Kings are ranked second in the IPL points standings with 15 points. After seven victories and one draw in 13 games, thanks to MS Dhoni’s fireworks with the bat. If CSK defeats Delhi Capitals in their final game, they could finish second in the league stage. And receive a second chance to advance to the finals if they lose the first qualifier. However, if LSG wins their final game by a wide margin. And puts CSK behind on net run rate, LSG also has a chance to pass CSK.

As the self-regulatory body for the Indian advertising business, ASCI was founded in 1985. They allegedly deal with concerns with deceptive or misleading ads, offensive or indecent ads, hazardous ads, and unfair competition-related ads nationwide.

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