In an exciting development ahead of the much-anticipated 2024 T20 season, the Lucknow Super Giants (LSG) have announced a stylish partnership with VI John, one of India’s leading grooming companies. As the new official grooming partner, VI John will see their logo sported on the non-lead trousers of one of the most talked-about teams in the tournament, captained by star cricketer KL Rahul.

Ashutosh Chaudharie, the General Manager Marketing at VI John, couldn’t contain his enthusiasm about the collaboration. He conveyed his anticipation at the prospect of connecting with a broader demographic through the fast-paced, high-spirited realm of cricket. Chaudharie’s eagerness reflects the mutual excitement that resonates through the corridors of VI John and the fan-packed stands awaiting the Super Giants’ play.

It’s indeed a pleasure to partner with Lucknow Super Giants as the Official Grooming Partner. The team represents quality and performance in equal measure like our personal care range and has an impressive track record. The tournament allows us to take our product range to a younger and wider audience and showcase our proposition. We are excited to support Lucknow Super Giants as it plans for another successful outing and make the most of our synergy.

Ashutosh Chaudharie, General Manager Marketing, Vi John

The synergy between the two entities extends beyond branding, with a common aim of embodying and imparting the ethos of a new, confident generation ready to take on challenges head-on. Vinod Bisht, the CEO of Lucknow Super Giants, drew attention to this alignment, voicing that the partnership is a perfect pitch for the type of cricket LSG aims to play – one that is bold and resonates with the aspirations of today’s youthful energy.

We are proud to partner with Vi John in the upcoming season. The brand represents confidence in a bold new generation – something that resonates well with the brand of cricket we wish to play.

Vinod Bisht, Lucknow Super Giants CEO

Harshit Kochhar, the Business Director of the VI John group, spoke proudly of the company’s vision to ‘groom India’. His excitement about partnering with the Luckown Super Giants transcends traditional sponsorship and delves into the heart of shared values and communal ambitions. According to Kochhar, this collaboration is an opportunity to drive home the message of grooming not just in the physical sense but also in lifestyle and attitude, particularly among the country’s burgeoning young population.

Vi John as a company has a vision of Grooming India and a legacy of doing the same across six decades. With Lucknow Super Giants we have found a natural partner who has pan-India appeal and immense potential. We look forward to a robust season ahead and wish the best to the team

Harshit Kochhar, Business Director, VI John Group

Through this alliance, VI John and the Lucknow Super Giants are setting the tone for a season that promises not just cricketing prowess on the field but also the embodiment of youthful energy and grooming excellence off it. As the players don the VI John emblem on their kits, it signifies a blend of sportsmanship and style, catering to a fan base ever excited about the game and attentive to the nuances of personal care and appearance.

As the T20 tournament draws near, the Lucknow Super Giants, backed by their new grooming partner, are gearing up to deliver a performance that reflects their off-the-field partnership – dynamic, sharp, and impeccably polished. The VI John logo on LSG’s non-lead trousers will hence be a reminder of the impeccable grooming and confident persona the team embodies, both critical components of the sport that threads together millions of enthusiastic lives across India and beyond.

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